The ‘Pepsi Win Like a Baller’ campaign came to an end on Saturday with colourful cocktail events held in different parts of the country – Kampala, Lira, Mbale and Mbarara.
In Kampala, The-Square in Lugogo hold the event which was spiced up by Champions League finals between eventual winners Liverpool and Tottenham.
Many fans left the Square smilling, especially Team Messi (winners) and Football256 who triumphed in the Quiz session walking away with cash prizes and other goodies.
“This campaign has been a big success,” noted Pepsi head of Marketing. “We have changed lives of many through giving back to our customers as another means of promoting sports. We wanted fans to have that feel of a Champions league match, not just watching but win through predicting the end results of the game.”
Mutamuliza Elizabeth, Brand manager Pepsi, commended partners who made the campaign a success including the media.
Must Know About Win Like Baller Campaign
This, was launched in February, and 13 episodes have been been running where 3 fans have been rewarded with Sh5 million each in the weekly draws.
The campaign gave fans an opportunity to win up to 15m weekly in a TV draw and instant cash and airtime daily.
The under the crown campaign involved consumers purchasing the glass 300 ml Pepsi bottle, checking under the blue crown for a unique code and then sending that code to 7888.
Thereafter they would receive an instant message showing they had successfully joined in the win like baller campaign.
Over Sh247M has been given out inform of Airtime and Mobile Money, Airtime of 2,000shs and 5,000shs and Cash of 10,000shs and 20,000shs denominations has been won.
None cash prizes including Pepsi Branded goodies has been have been given out including; Balls, caps, water bottler, T shirts etc.
15 Million Ugandan Shillings has also been given to 3 participants in the weekly draw. 13 Episodes of the TV weekly draws have been conducted where a total of 195 million has been awarded to winners from the Central, Eastern, Northern and the Western regions.