Bernard Bainamani: UPL CEO Explains Imbalance In Live TV Coverage

UPL CEO Bernard Bainamani Bampaire. Courtesy photo

Uganda Premier League CEO Bernard Bainamani says that league sponsors StarTimes “aim at getting their money back” after a recent outcry about the imbalances in live TV coverage.

The StarTimes UPL second round that kickoff on Tuesday, will see Villa have 12 out of their 15 games live on Sanyuka TV while KCCA will have 11.

Maroons, Kyetume and Bright Stars will have only two; a disparity that has not gone well with some club officials.

Also read – Expect a scandal free league – Bainamani

Maroons coach Douglas Bamweyana called the disparity unfair and asked for more clarity on the criteria used by the concerned, according to his Facebook post.

Bainamani, speaking exclusively to The-SportsNation, clarified on the matter:

“The broadcaster is in business of broadcasting UPL matches. They paid for broadcast and naming rights of UPL. They aim at getting back their money,” the league CEO said.

“In view of the above, they select games with a business eye. But so many factors are taken into consideration while doing match selection which include without limitation; quality of the stadium, fan base, quality of football played by a team.

“Also, technical factors eg the position of the main camera eg shooting against the sun is a hinderance.”

In the first round, Maroons finished 9th with 19 points, ten points below Villa in fourth.

StarTimes and FUFA agreed a 26.7bn 10-year deal to broadcast the league and take the naming rights in 2018.

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