Women National team U17 training ahead of a game
I have always had mixed feelings about whether Women national team games should be charged or not but recently I realized it’s not even a matter of debate – These games are very much far away from being charged, they should be free.
From a business perspective, it can be seen as creating a brand, attaching a value to women football, getting funds to cater for match-day budget among other pending utilities.
A few questions still linger in the air unanswered: Must a development project yield profits in procession, if the league is hardly 10 years, and everything attaches to women football is still under development from all angles of stakeholders, the would be sponsors are still studying if women football is worth a penny, the fans are still pondering in whether to really give women football time and then in that fix they have to pay to watch the games?
A vivid example from the Boxing Federation, statistically one of the most famous sport in Uganda, when Muhangi Moses made way to the office in 2017, he announced a two-year free campaign of watching fights and national boxing events.
By the time they (two years) elapsed, the fans had re-stabilized and eagerly paid to attend the next national event in numbers.
When Uganda went to Ethiopia for the away Olympic qualifier Tokyo 2020 last year, the Stadium was full to capacity. Why? They had entered for free.
These fans actually booed Uganda’s Sandra Nabweteme on taking the penalty which she missed in the end. The game ended 3-2.
In the return leg in Kampala, the attendance at Startimes stadium match-day attendance was a joke. So FUFA missed on revenue, and again missed the fans, what a double loss. What happened? Uganda bundled out.
Just recently when Tanzania hosted the CECAFA women senior challenge cup, all Tanzania games were free save for the VIP section, and they really did magic for the team.
Cameroon Women national team played the knockout stage at the world stage last year do not charge their national team games – This one of Africa powerhouses and they have players that are spread all over Europe. Actually Cameroon even presented a nominee for the CAF women player of the year in Ajara Nchout. but still don’t charge their women national games yet they have a continental brand. Are they just into business or? No. Why do they do so?
In my opinion, I think we have not reached the level of getting money from women football, if even the Cranes national team fail to amass the number of fans expected at Namboole, what makes it digestible that the just surging girls can bring fans?