Douglas Lwanga is the brand ambassador of Champion bet.

Online betting firm, Champion bet, has moved to promote responsible gaming in the country.

Champion bet has on Monday afternoon named celebrated journalist Douglas Lwanga as their new Brand Ambassador.

Lwanga, who came into prominence during his popular musical show Katogo on Record TV, currently works with NBS TV – After5 and Katchup. He is also a radio presenter at sister radio Next Radio.

He is one of the most respected and followed TV presenter of this generation.

“I have assumed a new role as the new ambassador for Champion Bet Uganda, its a big honour for me,” Lwanga, clad in Champion Bet attire, told the press in a briefing at Levels restaurant (former Seascallop) in Kampala.

“I thank Champion bet for giving me this opportunity to work with them and also tap into the other side of the world. I come in to add something they have built already.”

Denis Kikonyogo of Champion Bet, explained that they made enough research being zeroing on Lwanga.

Kikonyogo revealed that Lwanga will seek to improve social and brand awareness of Champion bet.

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‘Gambling In Uganda – Never Appreciated’

Minister David Bahati, in an interview with BBC, said that Ugandan youths are trapped in a vicious cycle of betting. They stake their little earnings while believing that they might win a jackpot.

A study in Uganda suggested that about 45% male Ugandans in the 18-30 age group engaged in some form of gambling, compared with about a quarter of all adults.

In the society, betting is seen by many as a crime and highly discouraged.

“Gaming is never appreciated but it’s part of society, it has never been embraced,” confirmed Kikonyogo.

“Lwanga will move out to promote responsible gambling. People need to be sensitive on effects of gambling.”

Kasuku Wazabanga, popular entertainment journalist, said that Champion Bet has made a good move to being Lwanga on board.

Kasuku said: “Lwanga is a good choice, he is a role model to many and has good social media following, business depends on numbers and he has that.”


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