Magogo On How Uganda Will Achieve Sports Commercialisation

FUFA President Eng Moses Magogo has explained the steps Uganda should take to achieve commercialisation of sports.

Magogo was speaking during the UOC Online Town Hall via Zoom on Friday, with the theme “Commercialisation of Sports, friend or for, what is the way forward during and post Covid-19.”

“We need to clear our mindset that sports is for all and there is a difference between amateur and Professional sports,” Magogo started.

“There is need for proper legislation; currently, Uganda is following the sports act of 1964 that defines Sports as voluntary and amateur. How do we follow such an old law to regulate professional sports that fetches in billions?

“The other thing is that we have to start embracing technology. Many of the sports federations and teams are absent on the digital platforms like Facebook and Twitter which are essentially free. The music industry has gone digital and have already left us behind. We can’t even use phones to stream our games.

“Then there is need to have corporate governance; We have to understand how we line up with government and sister federations. As Federations, we have almost the same challenges that is infrastructure and funding.”

He said that it’s right time that Sports is taken as an economic activity, because has a lot influence in the society and employs many youths.

Magogo also urged the participants to use the Covid-19 pandemic time which he described as “very challenging” to pick to plan ahead.

Moderated by new NCS chairman Dr Donald Rukare, other speakers included Uganda Table Tennis Association President Robert Jjagwe, Uganda Rugby Union and Betway Uganda’s Zakiah Maseruka, William Blick (President UOC), Dunstan Nsubuga (UOC) and Remmie Kisakye (Airtel).

Brian Kawalya

Brian Kawalya

Chief Sports Writer
Brian Kawalya is an Award winning Journalist, Director and Chief Sports Writer of The-SportsNation, covering top events and breaking some of the biggest stories.
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