Sanyuka Targets More Than 100 UPL 2020/21 Live Games

Uganda Premier League broadcasters Sanyuka TV under StarTimes are “excited” and “ready” ahead of the 2020/21 league kickoff.

Finally, club football returns in the country since March when the league was halted due to Covid19 pandemic.

A lot of work has been ongoing behind the scenes to bring this to fruition after government opened sports with restrictions to follow in adherence to Covid19.

Fans will not be allowed in the stadiums among other SOPs and Next Media Head of PR and Marketing Dzyre Drekford Mugumisa says that Sanyuka TV is the right place to be.

“We are very very excited as a company. The StarTimes Uganda Premier League, more than the starts to the last two seasons, is a darling to many of our staff. I’ve seen a lot more people wearing different kits to the office than I have seen before so the buzz is quite up there. We also have new staff joining us, especially in the Creative department, working with this product for the first time and are also looking forward to it. Its absence since March also adds to the FOMO! We all simply can’t wait,” Mugumisa told The-SportsNation.

Dzyre Mugumisa.

The League kicks off this Thursday with 13-time champions KCCA FC take a trip to Kavumba to play hosts Bright Stars FC.

This, is one of the three TV games to be broadcast live on Sanyuka on Match-day one.

“We are readier than we ever have been. We managed to keep our technical team fit by involving them in the programming innovations around the COVID-19 period so we won’t be having a rusty team,” he added.

“The team has added two seasons of production experience to what they already had, we’ve come up with a couple of new products that will further improve our StarTimes UPL serving, we have a new commentator joining the team following his win of our Tabbira Endiba competition.

“There will be new equipment and a sports OB Van added to our artillery as the season progresses too. We simply can’t wait to arrive at Kavumba for Matchday 1.”

UPL commentator Martin Kaddu

On Friday, Police FC’s encounter with Wakiso Giants will be shown live before the other TV game on Saturday between Onduparaka and Express in Arua.

StarTimes, FUFA and the UPL, in August 2018, entered the 10-year deal worth Shs27bn to broadcast the league.

Mugumisa said that they have had talks with FUFA, UPL, StarTimes and their broadcast partners MTN to ensure coverage of more games in a “unique” season where they will be no fans.

“When we came, broadcasters offered close to a paltry 40 games a season,” he added.

“In our 1st year, with a lot of caution exercised, we did a little over 50. Our target for the second year had been 100 and by March when we were halted, we’d done 69. Our target is to do more than 100 this year and we’ve prepared for that. We’ll also look to ensure every single club attains maximum exposure, especially because we shall be a key element for them to attract the sponsorships they need to survive for us to even think of another season ahead. We’re all in this together.”

The commentary team of Martin Kaddu, Mike Kigozi and Ssaka Solomon will be joined by William Ssebuuma, a fan of the StarTimes Uganda Premier League, who won Tabbira endiba with MTN for a lifetime to commentate and analyze the Ugandan game.

He adds: “Ssebulime’s addition is a key feature here. I’m excited to watch this guy with so much potential grow. Other new things will be our StarTimes Uganda Premier League Fan Zone where the fans can get even more involved and heard in these unique times, our on-air look, our new studios, our studio analyst now that Charles Ayiekoh took up a job as a head coach in the StarTimes FUFA Big League, among so many other things.”

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