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UPL Urge Clubs To Improve Brand Image

The Uganda Premier League has asked the clubs to lift their brand images ahead of the second round that kickoff next week.

UPL secretariat, club CEOs and FUFA officials met on Thursday at Kati Kati Restaurant in Kampala.

Clubs were sensitised about the importance of generating a positive rapport to gain a wider traction.

UPL CEO Bernard Bainamani says that the move will generate revenue for the clubs and UPL at large.

“In order to generate money, we have to sell our brands. We have 16 brands which are the 16 clubs, if they look more beautiful, then it will be easy for us to market the league,” said Bainamani.

“We took them through the ways on how to brand their clubs. An example of the incident at Kitende between Vipers and Police (Red Card and ensuing remarks from Asan Kasingye) are ugly for brand promotion and destroy the image of the game.

“We met the CEOs because they are the drivers of the business at clubs and they must ensure that they see the club into a business angle. We are telling them to diversify the resources to see that clubs generate money to run the day to day affairs.”

Many top flight clubs have no merchandise shops and others have inactive social media pages.

Other issues tackled include tight fixture scheduling, StarTimes quarterly packages etc.


Brian Kawalya

Brian Kawalya

Chief Sports Writer
Brian Kawalya is an Award winning Journalist, Director and Chief Sports Writer of The-SportsNation, covering top events and breaking some of the biggest stories.
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