FUFA boss Moses Magogo is in turmoil again after he has been cited in another deal that is reportedly against FIFA Code of Ethics.
Magogo, in 2019, was punished by FIFA for reselling tickets relating to the 2014 World Cup.
There have been questions arising on who owns Satellite tv, a company that broadcasted 2019/20 Big League Playoffs, 2020/21 FUFA Women Super and Elite Leagues and the 2020/21 Uganda Cup.
Onlookers have stated that the Satellite tv is a rebrand of Magogo’s well known Pearl Sporto, allegations that the FUFA boss has since refuted.
While appearing on NTV Pressbox on Monday night, Magogo said:
“I own pearl sporto and its not the one which is doing the job. What is important to understand is that we are talking about a job which does not have so many people who can do in this country. As a matter of fact, there are not so many people who can produce football, there are not many production houses of live football in this country. There are might be one or two.
“This particular company has been doing production for FUFA since when Dr Mulindwa was still the president. Its not pearl sporto doing the games, it has no business with FUFA.
“The people who are doing this production have been doing this production way back when I was not even president. The companies are different, Pearl Sporto is my company, its not doing any business with FUFA. The company doing business I do not have any control to it and two, we are fortunate that there are Ugandans who have invested in these production, its used to come from outside countries, all the equipment used to come from South africa or Kenya.”
The Uganda Cup and Women Leagues were broadcast live on UBC, with Satelite tv doing the production.
Per FIFA code of ethics, if Magogo is guilty, he may face a ban of less than two years and a fine of $10,000.
Magogo Opens Up On StarTimes Deal
In 2018, FUFA signed a 10-year broadcast and sponsorship agreement with pan-African pay-television operator StarTimes.
StarTimes then took over from Azam TV whose deal with the league was worth $1.9M for three and a half years.
The StarTimes, worth sh26bn, has failed to live as advertised as many club officials can confess. Many believe that Magogo and all those involved would have negotiated a better deal.
“When we signed that deal, there was a deal on table and no other option, lets start from that situation; that you have one option or nothing. So you do no have so many options on your side and the reason is that we have a piece of work to do as football,” says Magogo.
“Sponsorship does not operate like how much money you need, its how much value you bring on table to the sponsor. Until we have built value to the sponsor, then we can demand more money than we need.
“When you talk to any sponsor, he will ask you ‘how much value are you going to add to my business?’, now, how many people are buying decoders simply because there is league match? Until we teach our fans that they consumer in relation to our sponsor. That is our task and it will not come overnight.
“The value of league will depend on the consumption of the consumers and that is when we can ask for more money.
“Indeed its not a lot of money but again we did not have so many options to choose from. Azam said that they were not renewing saying that they had not got the kind of value they were expecting to be getting.
“Then, it was 10 years or nothing. And most of the TV deals are in 5s and 10s of years. Right now we are getting 680,000 dollars, is the sponsor really getting that back? Because of specifically the league? Are we asking that question as well?”
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