In a remarkable tale of serendipity, a journey that commenced with an accountant’s aspirations took an unforeseen turn into the world of radio broadcasting at CBS.
This, is a story of David Lumansi, a MUBS graduate whose story defies convention, blending numbers with a passion for sports and storytelling.
Lumansi’s initial connection to CBS wasn’t born from a desire to pursue a career in radio; rather, it unfolded as a result of a chance encounter with the late Kato Lubwama, an ardent supporter of KCCA FC.
Lubwama was one of many fans who would watch Lumansi and other KCCA players train, and their paths crossed during those sessions, fostering an acquaintance that would later shape Lumansi’s professional trajectory.
The unexpected twist occurred during a casual encounter on the lively streets of Kampala. Lubwama, who had noticed Lumansi’s absence from football, inquired about the change.
Lumansi revealed a shift in focus towards completing his education in accounting.
Surprisingly, Lubwama mentioned a vacancy for an accountant at Bat Valley Theatre, urging Lumansi to maintain a connection with him.
“Lubwama told me to check on him regularly where he worked at CBS for potential updates about the Bat Valley job,” Davis Lumansi narrates.
“I was driven by the prospect of an accounting role at Bat Valley, so I found myself visiting Lubwama at CBS on a couple of occasions.”
Lumansi confesses that he was an expert in accounting fundamentals like debit and credit, but has never issued a single receipt even up to now.
The pursuit of employment at Bat Valley became a testament to Lumansi’s resilience and dedication.
“For nearly six months, I kept on checking on Kato Lubwama for updates on the elusive opportunity at Bat Valley.”
However, fate had other plans. A chance encounter outside Bulange changed the course of Lunansi’s journey.
He crossed paths with then CBS Sports Editor Ahmed Bogere Masembe, and the rest is now history.
“I found Masembe as he was entering Bulange, and recognizing my football background, Masembe requested me to come and give a hand in the Sports show given my knowledge as a footballer.”
It looked like a gamble but Masembe saw potential in transforming Lumansi’s training session anecdotes into compelling news pieces.
Masembe extended an invitation for Lumansi to share club-related insights, offering to adapt these stories for radio programs.
And thus, an accountant’s journey transcended into the world of broadcasting.
David Lumansi started at CBS around 2004, and he has since established himself as the best in the game, to say the least.
Lumansi says that he started with a modest five-minute segment in 2004 at CBS and he had a ‘Bwiino ataliiko nfuufu,’ section where he provided unparalleled exclusive information, became a resounding success, showcasing the potential for unique content to resonate with audiences.
“Mesach Ssemakula who was one my avid listener one time approached Abbey Mukiibi, requesting additional time for my radio show, and from that moment since I have never looked back.”
Lumansi’s story stands as a testament to the unforeseen opportunities that unfold when passion meets persistence, culminating in an unexpected and fulfilling professional evolution.
Advice to the upcoming Sports Journalists
David Lumansi said: “When preparing for your shows, delve into your own preferences to determine what content would captivate your audience at that moment; this is what you should craft for your listeners.
“In the era of information abundance and widespread access to sports content through various gadgets, it’s challenging to offer new insights, especially after a game that fans have already watched.”
Lumansi added that creativity and deep thinking are essential in scripting your show if you are to stand out.
“Despite personal challenges like going months without pay, maintaining a professional demeanor is crucial in sports journalism.
“Your brand and the quality of your content should always take precedence over personal emotions or hardships, even during difficult times like extended periods without payment.”
Although sports journalism might be financially modest, Lumansi advises that incorporating the financial aspect into your show could diminish its impact.
He said: “Remaining professional and dedicated to delivering high-quality content is key.”
All Set For Abakamanyi Fest
David Lumansi has vowed to narrate his story, and more, at the forthcoming Abakamanyi festive – A night with David Lumansi – due December 13th at Front Page Hotel, Zana.
Baagala Peace Diane, his co-worker at CBS and also PR for the Abakamanyi show, explained: “We’re looking forward to celebrating Lumansi’s remarkable life and career.”
“It’s a night dedicated to Lumansi—an opportunity to spend an evening with your idol. Picture an event where fans can share messages and greetings, engage in a question session, capture photos, explore various merchandise, and immerse themselves in everything related to Lumansi.
“I want everyone out there to come join us on that day here at Front Page, the venue offers ample space to accommodate everyone. The lineup is extensive, promising surprises, and will feature numerous former players. Joining us on this night will surely be an unforgettable experience.”
David Lumansi said that ‘Abakamanyi’ is a new initiative that calls for a collective embrace from the Sports journalism industry.
“As Sports Journalists, it’s time to break out of the confines of the studios and engage with our audience face-to-face, seeking physical feedback—an approach akin to what artists often do,” ‘Omulangira’ stated
“While it might seem inappropriate for fans to ask singers say like Eddy Kenzo for an impromptu performance on the streets, sports journalists, despite extensive effort and research, fans always meet us on streets and ask us for our exert analysis on things like if Arsenal will win the league, Onana, KCCA and so on, moreover we offer that for free.”
“To shift this dynamic, creating a platform for direct interaction seems pivotal. Progressing gradually, I believe this approach will evolve over time, potentially transforming the narrative.”
On why he is using the word ‘Abakamanyi’, David Lumansi explained: “In my show, ‘Eriiso lye Byemizanyo’ on CBS FM, I’ve always incorporated the term “Abakamanyi” for the past five years.”
“This originated from my time at KCCA FC as a supporting player, it refers to a training drill where players aim to steal the ball within a specific formation – rondo.”
“I also strongly advocate for implementing those elements from this rondo drill, particularly its focus on possession, into the broader context of the entire match. Teams adopting possession-based styles frequently use similar challenges during their play.”
He added: “My shows predominantly center on football tactics, drawing from my experience as a player, allowing me to provide insights on players’ positioning based on reasoning, knowledge, and firsthand experience.”
Abakamanyi Fest, at Front Page Hotel in Zana on December 13, is sponsored by Code Base Entertainment, Hogo, Juliex Property Consultants, Arapex Tile Adhesive, CBS FM, Hardware World, NTV and Jjuko Jersey Centre.
Watch one of David Lumansi’s shows on CBS: